Websites for
Barbers
Fast, no-monthly-fee websites for barbershops and salons. Local search, your own photos, and no booking platform taking a cut of every chair.
Sound familiar?
- A booking platform takes a fee per appointment and owns your customer list.
- You are on page three for your own town while a chain three miles away is on page one.
- The site shows stock photos of a barbershop that is not yours.
- Adding this week’s cuts means sending photos to someone and waiting.
What I do about it
Site build
Static, fast on a phone, no monthly platform fee and nothing to renew.
Local search
A real page for the town you trade in, plus the listing details search engines actually read.
Work gallery
Your cuts, your shop. The thing that decides whether someone walks in.
Booking, if you want it
Only where the volume justifies the cost. I will tell you when it does not.
A job I actually did
Anonymised. Sector, size and region only, never a client name. The work and the numbers are real.
Who: A barbershop in Greater Manchester, trading from one location, competing locally on walk-ins and regulars rather than on price.
Before: No meaningful presence for searches naming their own town. Their actual work, which is the only thing that persuades anyone to try a new barber, was on social media rather than anywhere a search result could reach.
- A statically exported site with no database and no server-side rendering on the public path.
- A dedicated page for the town they trade in, written for that place rather than templated across fifty others.
- A work gallery of their own cuts, because that is what the decision actually turns on.
- No third-party dependencies beyond the framework itself, so nothing on the page phones home or expires.
After: The whole site is static files. There is no monthly platform fee, no per-booking commission, and nothing to renew that can lapse and take the site down with it.
What went wrong: This is deliberately not an online booking system, and that is a real trade-off rather than an oversight. The shop takes appointments by phone and walk-in, so adding a booking product would have meant a monthly fee and a commission on something already working. If you want customers booking online at two in the morning, that is a different build with genuine ongoing cost, and I would rather say that plainly than sell you a static site and call it a booking system.
Questions
Do I need a website if I am already on Instagram?
They do different jobs. Instagram reaches people who already follow you. A website reaches someone searching "barber near me" who has never heard of you, and it is yours in a way a social account is not.
Should I use a booking platform?
If a meaningful share of your appointments would otherwise be missed calls, yes, and the commission is worth it. If your regulars book in the chair and walk-ins fill the gaps, you would be paying a percentage for something you already do. Count the missed calls for a fortnight before deciding.
How do I rank for my own town?
A genuine page about trading in that town, your Google Business Profile filled in properly, and consistent name, address and phone everywhere. It is unglamorous and it is most of the result.
What does it cost to run?
A static site is pennies a month to host, plus the domain. There is no platform subscription because there is no platform.
Can I update it myself?
Yes, and adding photos is the part worth doing regularly. You own the repository either way.
Tell me what you need
No pitch deck, no discovery call to book another discovery call. Describe the job and I will tell you what it takes, or tell you that you do not need me.
Or see what I have built and the free tooling.