Websites for
Restoration
Websites for tile, stone and marble restoration specialists. Before and after galleries that sell the work, plus quote requests that reach you.
Sound familiar?
- Your work is genuinely impressive and the site does not show any of it.
- Domestic and commercial buyers want completely different things, and one page is trying to serve both.
- You are competing against carpet cleaners who describe themselves as stone specialists.
- Quote requests arrive by email and get lost between jobs.
What I do about it
Gallery-first build
Before and after work as the centre of the site, sized to load on site over mobile data.
Domestic and commercial
Separate routes, because a homeowner and a facilities manager are not the same buyer.
Quote capture
One route in, tested end to end so it cannot fail quietly.
Local coverage
The areas you genuinely travel to, written properly rather than fifty templated town pages.
A job I actually did
Anonymised. Sector, size and region only, never a client name. The work and the numbers are real.
Who: A tile, stone and marble restoration specialist in the North West, working for both households and commercial premises, established well over a decade.
Before: Restoration is a category where the result is obvious in a photograph and almost impossible to convey in words. The site had to carry proof rather than adjectives, and it had to separate a homeowner with a hallway from a facilities manager with a hotel lobby, because those two people are not asking the same question.
- A gallery treated as the primary sales tool rather than a page buried in the navigation.
- A services structure that splits domestic and commercial instead of averaging them into one description.
- A single obvious quote route, repeated where the decision actually gets made rather than only in the header.
- Coverage of the region worked in, stated plainly, so local searches have something to match.
After: The site leads with the work rather than with claims about the work, which for restoration is the whole argument. Enquiries have one route in rather than three competing ones.
What went wrong: The homepage carries a row of trust figures, the sort that reads 500 floors restored and 100% satisfaction. Those only do their job while they are literally true, and they age quietly: nobody updates them, and a satisfaction figure of exactly 100% invites doubt precisely because it is the number everybody claims. If I were pushing that page further I would trade the round numbers for dated before and after pairs, because one honest photograph outperforms three unverifiable statistics.
Questions
What actually sells restoration work online?
Before and after photographs of jobs you have done, with enough context to be believable. Not adjectives, and not stock imagery of a gleaming floor that was never yours.
Should domestic and commercial be on the same site?
Same site, separate paths. A homeowner is comparing you against a cleaning company on price and reassurance. A facilities manager is checking whether you can work out of hours and carry the right insurance. One page written for both persuades neither.
Are trust badges and statistics worth putting on the homepage?
Only if they are true and specific. A round number with no source reads as decoration. Dated photographs and named review sources do the same job and survive scrutiny.
Do I need a page for every town I cover?
No, and fifty thin town pages can actively hurt you. A genuine page for the areas you actually work in beats a generated set nobody would read.
Who owns the site?
You do. It is in a repository you control, and there is no monthly platform fee holding it hostage.
Tell me what you need
No pitch deck, no discovery call to book another discovery call. Describe the job and I will tell you what it takes, or tell you that you do not need me.
Or see what I have built and the free tooling.