Websites for
Wrap Studios
Websites for wrap, tint and detailing studios. The build gallery does the selling, and enquiries get tracked instead of vanishing into a phone.
Sound familiar?
- Your portfolio lives on Instagram, where it disappears in a week and belongs to somebody else.
- People message on three platforms and you lose track of who asked what.
- The site lists services but never shows a finished car.
- You are quoting bespoke work off a price list that does not fit any real job.
What I do about it
Build gallery
Your finished work, on your own site, sized so it loads before somebody gives up.
Process page
What happens to the car, and for how long. It removes the main reason people hesitate.
Quote routing
Enquiries captured properly for bespoke work, not forced through a fixed price list.
Local search
So people searching for a wrap in your city find you rather than a national franchise.
A job I actually did
Anonymised. Sector, size and region only, never a client name. The work and the numbers are real.
Who: A vehicle customisation studio in Greater Manchester doing full wraps, ceramic coating, window tinting and plates, trading several years and competing on finish rather than price.
Before: Everything that persuades a customer in this trade is visual, and it was all on social media. The work is also genuinely bespoke, so a fixed price list would have been misleading, but a site with no prices and no photographs gives a buyer nothing to act on.
- A build gallery treated as the main event, with the finished cars carrying the site.
- A process page, because a customer handing over a car for a week wants to know what happens to it.
- A quote route rather than a checkout, which is the honest shape for bespoke work.
- Instant contact on the page for people who will not fill in a form.
After: The work is on a site that belongs to the business rather than on a platform that owns the audience, and it stays findable rather than scrolling away.
What went wrong: That instant contact button is a genuine trade-off and worth naming. It lifts enquiries because people will message when they would not fill in a form, but it routes them to a personal phone, so there is no record, no way to see how many enquiries came in last month, and no way to tell which ones were never replied to. It is the right call for getting more conversations and the wrong one for measuring them. If enquiry volume ever needs managing rather than just receiving, that button is the first thing to revisit.
Questions
Should I put prices on a wrap or detailing site?
A starting-from figure, usually yes, because it filters out people whose budget is nowhere near. A full price list, usually no, because the job depends on the vehicle and the finish. Being vague about everything just costs you the enquiry.
Is Instagram enough for a wrap studio?
It is excellent at showing work to people who already follow you, and useless for someone searching for a wrap studio in your city today. It also is not yours. A site does the second job and cannot be taken away.
What should the homepage lead with?
A finished car. In this trade nobody reads the copy before they look at the work, and pretending otherwise wastes the only few seconds you get.
Do I need online booking?
Rarely. Bespoke work needs a conversation to scope, so a quote route usually converts better than a calendar. Booking makes sense for fixed-scope jobs like a standard tint.
How do I stop losing enquiries across platforms?
Route them to one place. The honest version of that trade-off is described above: instant messaging gets you more conversations and no record of them.
Tell me what you need
No pitch deck, no discovery call to book another discovery call. Describe the job and I will tell you what it takes, or tell you that you do not need me.
Or see what I have built and the free tooling.