Websites and Software for Local Businesses

A local business website is judged on one thing, whether the phone rings, and almost everything sold to trades as "a website" does not affect that. Stock photography, a slow gallery, a contact form that emails an address nobody checks: none of it turns a search into a booking.

What does work is boring. The business name and town in the title. Opening hours and a phone number that dials on a tap. Prices or at least a range, because the person searching at eleven at night wants to know whether this is a 200 pound job or a 2,000 pound job. A page per service, so the search for that one service can land somewhere specific. And load time under two seconds on a phone over a weak signal.

The work in this cluster is what we have actually built and what it changed, written by sector. It is deliberately specific about cost and outcome, because "bespoke digital solutions for your trade" is how agencies charge six thousand pounds for five pages.